Shopping has changed so much over the last two decades. Gone is the planning, making time to travel there and back, and allowing time for browsing and checkout. And in their place? Spontaneity, near limitless choice, and constant innovation.
With so much to manage at once, you need a unified commerce solution that can help deliver it all.
Digital or metal, your shopping basket is everything
When your customers fill their baskets, they’re telling you something about themselves, their preferences, and their habits.
So when Mike gets in from his shift and logs on to his grocery store app, he wants his securely stored details swiftly recalled, from the way he likes to pay to the fact that he likes to buy online, pick up in store (BOPIS) on the weekend. All the grocery store’s systems and processes must work in unison to give Mike the seamless experience he expects.
And things must come together from the grocery store’s perspective, too. That’s where a flexible unified commerce solution, like the one Visa Acceptance Solutions can deliver, comes in.
A unified experience is a joyful experience
A business should be taking all measures to make its customers happy, but that doesn’t have to mean awkward systems and processes that trip up the payment moment and beyond.
Keep things smooth by investing in a unified commerce solution with a modular platform— so you can add the components you need to keep your customers happy as their journey and your business evolves.
The success of Mike’s digital shopping trip isn’t due to his grocery store app recalling his payment and delivery preferences in a flash. He expects that. The joy he experiences comes from little bonuses he might not expect, like discounts on his favorite products or being rewarded for his loyalty. All thanks to the insights gained from his payment activities on the app.
And when Mike changes his mind, he can quickly pop into the store on his way to work the next day and return a product then and there. That’s you offering him choice above his expectations—the kind of experience he might just tell his friends and family about.
Smoothly does it for everyone, everywhere
But unified commerce isn't one-sided. Your business's journey should be smooth, too.
Start your unified journey
Unified commerce uses payment as the key moment to deliver an experience that’s complete and convenient for customers and concise and flexible for businesses.
Find out how our unified commerce solutions can help you build joyful experiences today and be sure to check out the latest Global Digital Shopping Index report to learn about the growing popularity of click-and-mortar shopping.
Disclaimer: These materials and best practice recommendations are provided for informational purposes only. Visa is not responsible for your use of these materials, recommendations or other information, including errors of any kind contained in this document.