Unified commerce: creating joy with better payment experiences

When your customers fill their baskets, they’re telling you something about themselves, their preferences, and their habits.

So when Mike gets in from his shift and logs on to his grocery store app, he wants his securely stored details swiftly recalled, from the way he likes to pay to the fact that he likes to buy online, pick up in store (BOPIS) on the weekend. All the grocery store’s systems and processes must work in unison to give Mike the seamless experience he expects.

And things must come together from the grocery store’s perspective, too. That’s where a flexible unified commerce solution, like the one Visa Acceptance Solutions can deliver, comes in.

A business should be taking all measures to make its customers happy, but that doesn’t have to mean awkward systems and processes that trip up the payment moment and beyond.

Keep things smooth by investing in a unified commerce solution with a modular platform— so you can add the components you need to keep your customers happy as their journey and your business evolves.

The success of Mike’s digital shopping trip isn’t due to his grocery store app recalling his payment and delivery preferences in a flash. He expects that. The joy he experiences comes from little bonuses he might not expect, like discounts on his favorite products or being rewarded for his loyalty. All thanks to the insights gained from his payment activities on the app.

And when Mike changes his mind, he can quickly pop into the store on his way to work the next day and return a product then and there. That’s you offering him choice above his expectations—the kind of experience he might just tell his friends and family about.

But unified commerce isn’t one-sided. Your business’s journey should be smooth, too.

Visa Acceptance Solutions offers a suite of components expertly designed to work together. From accepting preferred local payment methods across the world to accommodating regional delivery and collection preferences, you can add more components as your business grows.

Let’s break down the components used to build Mike’s journey:

• Digital Accept lets you accept popular digital payments with a single integration so you can offer your customers’ favorite payment methods.
• Unified Checkout Integration ensures payments can be accepted and processed consistently and securely.
• Decision Manager helps reduce fraud and helps optimize your revenue.
• Token Management Service securely stores and tokenize customers’ data so your customers’ shopping experiences are seamless and tailored to their preferences. It also helps you gather insights into buying behavior that can be used to build brand loyalty through offers and rewards.
• Account Updater keeps customers’ stored payment information up to date to help improve authorization rates.
   

And if this all sounds like a shopping list, that’s because it is. Our flexible platform allows you to choose what you need when and how you need it. And it all slots into place effortlessly.

Unified commerce uses payment as the key moment to deliver an experience that’s complete and convenient for customers and concise and flexible for businesses. 

Find out how our unified commerce solutions can help you build joyful experiences today and be sure to check out the latest Global Digital Shopping Index report to learn about the growing popularity of click-and-mortar shopping.