How marketing, customer experience, and fraud management can work together
If you’re working in marketing or customer experience, you probably spend most of your time focusing on customer engagement, brand loyalty, and driving conversions. But there's a silent player that can significantly affect these areas: fraud management. At first glance, it might not seem relevant to your role. But it can intricately weave into the fabric of your marketing strategy and customer experience to improve both. Let’s explore how.