How consumers want to shop and pay in 2025

48%

of shoppers globally used their phones the last time they shopped, with phone use equally split across online and in-store shopping.

56%

of shoppers choose merchants that offer fast payments—stored credentials and biometrics play a key role.

60%

of merchants say their payment technology cannot support the needs of mobile-first shoppers.

The mobile window shopper

60% of consumers browse merchant websites on their phones multiple times per week, and they make a purchase nearly half of those times. The modern shopper is always moving, and mobile devices enable them to take stores with them. The anywhere storefront needs a unified shopping experience with key digital features that serve these shoppers. Think about how you can perfect this experience to distinguish yourself from competitors, especially among top spenders like parents and high earners.

Digital features drive sales

Five key digital features—preferred payment methods, rewards, coupons, product details, and easy-to-navigate digital stores—are crucial for attracting and retaining customers. By offering these features, you can reassure shoppers they are getting the best deal and the right product, ultimately leading to higher conversion rates and more checkouts for your business.

Retailer ready (or not)

About 75% of merchants think a unified experience will be crucial for shopper satisfaction in 2025. Yet most do not feel ready, in large part due to challenges related to cross-channel payment systems. Stored credentials and other streamlined solutions can prove central to conversion and are becoming an essential aspect of a merchant’s offering, including yours.

Current reports

Coming soon

The 2025 Global Digital Shopping Index: Saudia Arabia Edition (PDF) (July 2025)

Previous reports

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Disclaimer: Case studies, comparisons, statistics, research, and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial, or other advice. Visa neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. The information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required.

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