Click-and-Mortar™
39%
39% of consumers around the world are Click-and-Mortar™ shoppers.
3 in 4
Preferred payment method
3 in 4 global consumers want the ability to use their preferred payment method.
25–50%
Digital features
25–50% of the digital features consumers want aren’t provided by retailers.
Physical, meet digital
A growing portion of shoppers are combining shopping in-store, online, and on mobile to get the most convenient experience. Think about offering a cohesive shopping experience and not just individual channels.
Payment choice is still king
Customers rank the ability to use their preferred payment methods as the top digital capability they look for in a merchant. Offering popular payment methods can be a key way to grow revenue.
Digital features drive sales
Merchants that offer a broader array of digital features like buy now, pay later; price matching; and online returns are likely to be more appealing to Click-and-Mortar™ shoppers. Take time to learn what your customers want from their shopping experience.
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The 2024 Global Digital Shopping Index: Global Edition (PDF) (February 2024)
The 2024 Global Digital Shopping Index: U.S. Edition (PDF) (February 2024)
The 2024 Global Digital Shopping Index: U.K. Edition (PDF) (March 2024)
The 2024 Global Digital Shopping Index: SMB Edition (PDF) (March 2024)
The 2024 Global Digital Shopping Index: Brazil Edition (PDF) (April 2024)
The 2024 Global Digital Shopping Index: Mexico Edition (PDF) (May 2024)
The 2024 Global Digital Shopping Index: UAE Edition (PDF) (May 2024)
The 2024 Global Digital Shopping Index: Saudi Arabia Edition (PDF) (July 2024)
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