Agivant is an AI-first digital and cloud engineering services company that helps its clients innovate, scale, and optimize to achieve their growth ambitions. To help enable a leading global direct-to-consumer (D2C) retailer with 25+ brands, streamline payment acceptance and enrich fraud and risk management, Agivant partnered with Cybersource, a part of Visa Acceptance Solutions.
Challenges to growth
With an omnichannel presence spanning 30+ websites and multiple telemarketing partners, call centers, and drop-shipping partners, the retailer faced a number of challenges that were hampering its growth, including:
- Rising payment rejection rates that lead to revenue losses, a negative impact on the customer experience, and customer churn
- Too many false positives triggered by rigid rules in its fraud management solution, causing lost sales and customer frustration
A simplified payments infrastructure
A move to Cybersource's payment gateway now helps the retailer process more than five million payment transactions each month, including credit and debit cards, digital wallets, and buy now, pay later (BNPL) schemes. They also launched fraud and chargeback management solutions to address false positives and lost sales.
Flexible, effective fraud management
Agivant and Visa Acceptance Solutions migrated the retailer to Cybersource Decision Manager, a machine learning and AI powered fraud management solution. In addition to leveraging the unparalleled scale of Visa data, Cybersource performed thousands of simulated payment transactions to fine-tune the retailer's business rules and align Decision Manager to their business strategy. This helped minimize false positives and significantly improve payment acceptance rates. In addition, orders, installment payments, and refund processes are automatically validated across all the retailer's digital channels. Together, these enhancements help improve the customer experience and support the retailer's ambitions for higher revenues and faster growth.
See how we can help your business drive growth
Learn more about Visa Acceptance Solutions and partnering with us. And find out more about our partner Agivant.
Disclaimers: Results may vary and are not claimed to represent typical results. Experience, and are not intended to represent or guarantee that anyone will achieve the same or similar results.
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