How a tailored fraud strategy can help boost revenue as your business expands

Expanding your business is an exciting venture. It means breaking into new markets, attracting new customers, and potentially increasing your revenue. However, it can also involve significant financial and operational investments. You need to make sure you’re protecting your revenue while minimizing the additional investments. The goal is to see a fast return on investment, but that’s not a guarantee.

One way you can help increase revenue while protecting what you have is using effectively tailored fraud management. Cybersource operates in 160+ countries and territories¹, giving us the expertise to provide guidance about local payment regulations for all channels. More importantly, we can help you access tailored fraud management scenarios to help you capture more revenue.

Meeting security regulations in new markets is crucial. But be conscious that you’re not adding friction to the checkout process; you’ll still need to provide a seamless experience for your customers. This balance between security and ease of use can significantly impact your revenue growth.

Fraud management is often seen as a cost center, a necessary expense to protect your business. However, when done right, it can also be a revenue enabler. By tailoring your fraud strategy to new scenarios, you can help capture as much revenue as possible.

You’ll need an understanding of the unique fraud risks in each new market or sales channel that you plan to enter as well as how to implement the appropriate preventive measures for each. Our insights into the fraud and payments environments in 160+ countries and territories¹ are another way you can leverage our knowledge for your expansion.

Another key aspect of successful expansion is scaling your business without having to add more staff so you can control costs. This is where automation and machine learning can help. By integrating these technologies in your fraud management strategy, you can increase efficiency, reduce manual work, and ultimately control costs.

So if you're looking to increase revenue while you expand, you need to have the right tools and the right strategy for managing fraud in new scenarios. By tailoring your strategy to new locations and channels with efficiency, you can make the most of your expansion efforts and see a fast return on investment. Expansion is not just about growing bigger; it's about growing smarter. And smart growth starts with effective fraud management.