Restaurants and hotels are increasingly facing a competitive landscape that calls for more robust customer experience beyond just product or service delivery, considering all the touchpoints customers might have with them. To build that kind of omnichannel experience, retailers should engage the right people and partners, and have the right platforms in place.
Let’s get personal
To help restaurants and hotels create unique and powerful guest experiences, Cybersource, a part of Visa Acceptance Solutions family, has integrated with SevenRooms, an all-in-one guest experience platform. All kinds of retailers, from local bars to international hotel chains, can build better guest relationships, deliver exceptional experiences, and drive revenue and retention using SevenRooms. The platform offers services like reservations, waitlist and table management, and mobile ordering and pay.
The SevenRooms platform lets businesses:
- Offer premium experiences, add-ons, or upgrades for purchase directly through the platform
- Ensures guest data is captured accurately
- Turn data and insights into personalized offers and rewards
…so you can elevate your guest interactions to more than transactional.
Guests can also add unique information to their profile like their food allergies or favorite drink order, creating a deeper relationship that makes their experiences memorable. This type of personalized data can also give businesses a competitive edge in an industry where localization is key, everything down to the types of food served, which payment methods are accepted, and etiquette.
Work smarter, not harder
The SevenRooms platform also helps restaurants and hotels mitigate risk from no-shows and last-minute cancellations with features like prepayment and reminders. Allowing guests to prepay helps capture revenue early and gives retailers a clearer picture of their staffing needs so they can manage labor requirements and reduce food waste.
Our integration with SevenRooms lets retailers:
- Accept major payment cards and currencies
- Issue full or partial refunds
- Carry out payment reversals
- Store payment card details on file
- Facilitate payments initiated by either the customer or the merchant
Guests can also complete payment on any device and enter and store their card details so retailers can charge new or updated reservations.
Tokenization helps connect customer behavior data across channels and payment methods. In hospitality especially, customers often use multiple channels to connect with same business. Linking it all up enables deeper insights that allow businesses to offer loyalty programs or personalized rewards that can enhance loyalty.
Think global, book local
SevenRooms’ integration with Cybersource includes Global Gateway, an integrated payment gateway that gives businesses more control over customers’ checkout experience so they can highlight what makes their hotel or restaurant unique. This is important for connecting with Millennials and Gen Z users, who seek unique and memorable experiences.
Global Gateway also allows SevenRooms to offer customers preferred payment methods and prices in local currencies to make purchasing as convenient as possible. Guests can also store their payment details so that transactions are more seamless. It can be a win for sales, too: studies show that consumers that use card-on-file spend more1.
And a service like Cybersource Account Updater helps keep customers’ card details up to date2, saving time and money by helping avoid lost purchases from expired cards—which also helps boost authorization rates and revenue.
Start creating memorable experiences
1 Visa study commissioned with Murphy Research. Data was collected through two online surveys from June 27 – August 25, 2022 across 10 markets: U.S., U.K., Canada, Australia, France, Mexico, Brazil, United Arab Emirates, Saudi Arabia, and Japan. The consumer sample is composed of adults aged 18+ who store their credit card credentials on file with at least one merchant. Between n=476 and n=502 consumers were interviewed for each country. The merchant sample is composed of adults aged 18+ who are involved in customer payments and managing payment methods in their work and work at a business that provides products or services to customers (they could also provide products or services to other businesses), accepts digital payments, and allows customers to store payment information for customer-initiated or automatic payment transactions. Between n=100 and n=106 merchants were interviewed for each country.
2 For the major card networks – Visa, Mastercard, American Express