In the dynamic world of digital commerce, gaining a competitive edge is an ongoing challenge. As an ISV or SaaS platform, you need to constantly seek ways to add value for your customers. One way to do that is through embedded payments—integrating payments into your solution. This can, in turn, enhance customer experience and foster customer loyalty—increasing retention, decreasing churn, and stabilizing revenue.
Upping your stickiness factor
Let's consider a hypothetical SaaS platform that offers inventory management solutions to online retailers. If the platform decides to embed payments into its solution, it can provide an all-in-one service for its merchant customers. They can manage their inventory and process payments all in one place, saving them the hassle of juggling multiple integrations. This convenience is a major value-add, especially considering 85% of global software decision-makers say their organization has adopted, or plans to adopt, a payment solution1.
With the right payments partner, you can offer more than just payments with your all-in-one solution. By connecting to our single integration, you can access a range of solutions that can improve the purchase and post-purchase customer journey. And the ease of using a single connection lets you focus on what really matters—running your business.
The key to simplifying payments integration
If the merchants who use our hypothetical inventory management platform can also manage payments through the same platform, their checkout process becomes faster and smoother—meaning fewer abandoned carts and happier customers. Plus, with an integrated solution, the merchants can offer a wider range of payment methods, catering to customers' preferences and enhancing the shopping experience. This is especially relevant for merchants looking to grow and expand their operations into new markets and regions.
With Visa Acceptance Solutions, your customers can leverage our broad community of acquirers, tech innovators, and payments infrastructure that are global in scale and local in expertise.
A win-win for you and your merchants
For ISV and SaaS platforms, the benefits of embedded finance extend beyond customer experience. By offering a comprehensive solution that includes payments, you can build a deeper relationship with merchants that can lead to longer customer lifecycles, lower churn, and more predictable revenue.
If our hypothetical inventory management platform offers an integrated payments solution, merchants are less likely to switch platforms, even if a competitor offers lower prices or additional features. The convenience of having everything in one place and the improved customer experience will often outweigh the potential benefits of switching—another way to help stabilize revenue.
The right payments partner
Your customers trust you to help them navigate the complex world of business technology. With Visa Acceptance Solutions, you can offer them an open platform that provides payments infrastructure and powers technology providers with innovation to create global payment solutions.
Together we can take your solution to the next level. Let’s explore how we can build an innovative payments strategy that can help you meet your goals—and drive the future of your business.